Koi CBD Review

Thanks for checking out our Koi CBD brand review! In this review, we see where Koi CBD fit into the UK CBD industry and where the company’s strengths lie. If you’d like to see our individual product reviews, you can head to our dedicated page on Koi CBD Product Reviews!

7.3Expert Score

Ah, Koi CBD… please get your certificates of analysis sorted so that we can actually see what’s going on in your products! Unfortunately, on the UK site, the lab result database is not functioning so we don’t have access to the composition of its broad-spectrum CBD extract. That means we’re a little in the dark at this stage! What we do know is that all of Koi CBD’s diverse product range is THC-free, broad-spectrum (multi-cannabinoid) and with additional terpenes. When the lab results are back up, we will review this score but for now, we are having to penalise Koi for transparency and production!

Product Range
Mission and Vision

An Introduction To Koi CBD

Quick Summary

  • American CBD brand with hemp farms across the US.
  • Founded in 2015.
  • 3rd Party Testing for all products.
  • Whole plant extraction method that removes THC.
  • Broad-spectrum products.
  • Ever-growing product range.

Founded in 2015, Koi CBD is a USA-based company which prides itself on the purity of its products.

Differentiating itself from the competition in an already-crowded marketplace could have proven difficult, but Koi have swiftly established itself as one of the fastest-growing brands in the industry.

The quality of Koi CBD’s products is certainly to be commended. Their clear commitment to third-party testing, their open publishing of lab results, and the full traceability of their products is testament to this.

Similarly, the large number of satisfied user reviews left on their website is also a good indicator of general users’ satisfaction with the company.

All of these factors combined place Koi at the forefront of the CBD market.

Their commitment to extensive testing, in particular, means that Koi should be one of the first ports of call for athletes looking to make the most of the benefits of CBD without having to worry about failing a drugs test.

Product Offering

CBD Oil Tinctures and Sprays

Coming in a range of six flavours, these oils and sprays are available in four strengths ranging from 250mg to 2000mg.

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Koi Naturals 2000mg Full Spectrum CBD Oil

Koi Naturals CBD Oil

CBD Type: Broad Spectrum
CBD Content: 500, 1000, 2000
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CBD Gummies and Softgels

These gummies and softgels are ideal for travel or other situations in which you require ultimate convenience. Offering a slower release than other methods of CBD ingestion, these products still provide a precise amount of cannabinoids with each dose.

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Koi CBD Broad Spectum CBD Gummies

Koi CBD Gummies

CBD Type: Broad Spectrum
CBD Content: 200, 600
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CBD Vape Oil

CBD Vape Juices

Designed for use throughout the day, these vape juices are available in four strengths and seven flavours.

CBD Vape Devices

If you’d prefer to vape CBD but don’t yet have a suitable device, this range of vape sticks could be what you’re looking for. In this category, you’ll also find cartridges, pods, and other consumables.

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Koi Hemp Extract CBD Vape Juice - Vanilla Caramel Custard

Koi CBD Vape Juice

CBD Type: Broad Spectrum
CBD Content: 250, 500, 1000
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CBD Topicals

This range of balms and lotions will be of particular interest to athletes and sportspeople. As well as relieving general discomfort, these topicals also promote healthy skin.

CBD Inhalers

These inhalers represent one of the most convenient ways to consume CBD. Each dose is delivered with complete precision, and they come in two flavours.

Overall Impressions

Look and Feel

Koi CBD has certainly come a long way since its first iteration.

Since it was first founded in 2015, the exposure the brand has received has grown exponentially, which has made Koi rethink the appearance and design of its original products to appeal to a much wider audience.

I can remember purchasing Koi products a few years ago, and while I enjoyed the actual CBD element of the product, everything else around it felt to me a little amateur.

Since then, the overall feel of the brand has matured considerably. The improvement in packaging and labelling design has been dramatic and, although there is definitely still room for improvement, the brand is almost unrecognisable from the one I tried out just a couple of years ago.

Man using Koi CBD
Koi’s branding and design have come a long way since 2015


Koi CBD offers a range of vape juice flavours that is sure to satisfy the vast majority of customers. As well as the classic unflavoured version (White), Koi offers six more flavours to choose from:

  • Gold: Vanilla Caramel Custard
  • Blue: Raspberry Dragon Fruit
  • Green: Watermelon Green Apple Sour
  • Red: Strawberry Milkshake
  • Pink: Pink Lemonade
  • Multicoloured: Tropical Popsicle

All of these flavours are also available in the variety packs that Koi offer—perfect if you want to try out a range of flavours before committing.


The prices of Koi CBD products are roughly in line with most other manufacturers on the market, although their vape juices are slightly more expensive than the average. Thankfully, the free shipping offer helps to offset that.

Koi’s CBD

The company’s process starts with USA-grown hemp, which has been carefully selected to meet exacting standards. Then, the company uses a unique extraction process which ensures that no detectable levels of THC remain.

Koi’s broad-spectrum hemp extract also provides a non-psychoactive entourage effect; an important factor to consider.

What Do Koi CBD’s Test Results Show?

Following the extraction process, Koi invests in extensive testing in third-party labs to ensure the product’s purity and quality.

These tests are carried out by Florida-based Green Scientific Labs.

Aiming to go above and beyond the base-level standards required by law, this testing process gives athletes and other customers complete confidence in Koi’s product.

Following production, the products are carefully packaged to avoid cross-contamination, and each product comes with a Certificate of Analysis so that you know exactly what’s in your CBD product.

Certificates of Analysis for all Koi’s products are available on the Koi CBD website.

What’s The Verdict?

By placing a clear focus on the traceability of each batch of CBD, Koi has put to rest any worries about the purity of their products. Equally, their pricing remains broadly in line with current market levels, and their shipping policy is a bonus.

Ultimately, Koi CBD is quickly establishing itself within the CBD market, and its products should be of primary consideration if you’re looking for a new brand to try out—whether you are an athlete or not.

Key Information

  • Brand – Koi CBD
  • Spectrum Types – Koi PRIZM™ Broad Spectrum
  • Carrier Oil – Propylene glycol (PG) and vegetable glycerin (VG)
  • Product Range – Oils and sprays, inhalers, topicals, gummies and soft gels, vape juices, vape devices
  • Lab Testing Facility and Available Certification – Tested and certified by an accredited, independent lab. Koi CBD is also a member of the Hemp Industries Association and the U.S. Hemp Roundtable.
  • Manufacture – All the hemp used by Koi CBD is grown in the USA

Costas Hadjipateras

Costas Hadjipateras

Costas has always been passionate about the medicinal benefits of cannabis. Since discovering the positive effects CBD had on his mental health, he has focussed his research on cannabinoid medicine and the UK's CBD industry. He took the decision to launch CBD Scanner so as to provide greater transparency to consumers.

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