Score | 0-5 | 5-6 | 6-8 | 8-9 | 9-10 |
Ingredients | Little to no mention of other ingredients | Ingredients listed | Evidence of ingredients being a primary consideration | Emphasis on sourcing premium ingredients. These are listed and described clearly in the product description | Ingredients are clearly a key consideration of this product range (e.g. skincare cream which contains CBD as well as many other premium ingredients) |
Entourage Potential | Doesn’t clearly mention CBD Content | CBD Isolate – nothing else | Broad Spectrum CBD / CBD Isolate with Terpenes | Full Spectrum CBD but no specific terpenes listed/ Broad Spectrum with terpenes listed | Full Spectrum CBD & terpenes listed |
Innovation/ Uniqueness | Generic product – no care or attention | Little attention towards creating products/ ingredients that have USP | Product /ingredients are not quite generic but not much different | Clear USP | Multiple clear USPs |
Testing | No tests mentioned or provided | Tests mentioned but none provided | Tests provided but seem generic and not product-specific | Product-specific tests – easy to find – only tests cannabinoid content – heavy metals etc. | Product and batch-specific tests for cannabinoids, terpenes etc. Easy to find on the website |
Labelling | Hardly any information, label stuck on | Does not describe anything, list ingredients or directions | Partial information. Not enough to get a full understanding of the product | Lists ingredients, directions, dose, and warnings – provides a fairly clear understanding of the product | Lists ingredients, directions, dose, warnings, clear to read, provides full understanding of product without overloading with information |